The Relationship of Beliefs and Exposure to General Perceptions of Infomercials

Paul S Speck, Michael T Elliott, Frank Alpert

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)1 - 15
Number of pages15
JournalJournal of Current Issues and Research in Advertising
Publication statusPublished - 1997

Cite this

@article{bdde1638857e4707a39df79dd638b2a2,
title = "The Relationship of Beliefs and Exposure to General Perceptions of Infomercials",
author = "Speck, {Paul S} and Elliott, {Michael T} and Frank Alpert",
year = "1997",
language = "English",
pages = "1 -- 15",
journal = "Journal of Current Issues and Research in Advertising",
issn = "1064-1734",
publisher = "Taylor & Francis",

}

The Relationship of Beliefs and Exposure to General Perceptions of Infomercials. / Speck, Paul S; Elliott, Michael T; Alpert, Frank.

In: Journal of Current Issues and Research in Advertising, 1997, p. 1 - 15.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - The Relationship of Beliefs and Exposure to General Perceptions of Infomercials

AU - Speck, Paul S

AU - Elliott, Michael T

AU - Alpert, Frank

PY - 1997

Y1 - 1997

M3 - Article

SP - 1

EP - 15

JO - Journal of Current Issues and Research in Advertising

JF - Journal of Current Issues and Research in Advertising

SN - 1064-1734

ER -