The Relationship of Beliefs and Exposure to General Perceptions of Infomercials

Paul S Speck, Michael T Elliott, Frank Alpert

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)1 - 15
Number of pages15
JournalJournal of Current Issues and Research in Advertising
Publication statusPublished - 1997

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