The relationship between visionary and emotional responses to print advertising

Gabrielle Anne Walters; Beverley Sparks; Carmel Herington

The relationship between visionary and emotional responses to print advertising

Gabrielle Anne Walters, Beverley Sparks, Carmel Herington

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat
Editors	Daniela Spanjaard, Sara Denize, Neeru Sharma
Place of Publication	Sydney NSW Australia
Publisher	Australia & New Zealand Marketing Academy (ANZMAC)
Pages	1 - 7
Number of pages	7
ISBN (Print)	1863081445
Publication status	Published - 2008
Event	Australian and New Zealand Marketing Academy Conference 2008 - Sydney Olympic Park, Sydney, Australia Duration: 1 Dec 2008 → 3 Dec 2008 Conference number: 13th http://anzmac.org/conference_archive/2008/

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2008
Abbreviated title	ANZMAC 2008
Country/Territory	Australia
City	Sydney
Period	1/12/08 → 3/12/08
Internet address	http://anzmac.org/conference_archive/2008/

Cite this

Walters, G. A., Sparks, B., & Herington, C. (2008). The relationship between visionary and emotional responses to print advertising. In D. Spanjaard, S. Denize, & N. Sharma (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat (pp. 1 - 7). Australia & New Zealand Marketing Academy (ANZMAC).

Walters, Gabrielle Anne ; Sparks, Beverley ; Herington, Carmel. / The relationship between visionary and emotional responses to print advertising. Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. editor / Daniela Spanjaard ; Sara Denize ; Neeru Sharma. Sydney NSW Australia : Australia & New Zealand Marketing Academy (ANZMAC), 2008. pp. 1 - 7

@inproceedings{7229f9c04d8f4dbeb9e0402a4f355b1a,

title = "The relationship between visionary and emotional responses to print advertising",

author = "Walters, {Gabrielle Anne} and Beverley Sparks and Carmel Herington",

year = "2008",

language = "English",

isbn = "1863081445",

pages = "1 -- 7",

editor = "Daniela Spanjaard and Sara Denize and Neeru Sharma",

booktitle = "Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat",

publisher = "Australia & New Zealand Marketing Academy (ANZMAC)",

note = "Australian and New Zealand Marketing Academy Conference 2008, ANZMAC 2008 ; Conference date: 01-12-2008 Through 03-12-2008",

url = "http://anzmac.org/conference_archive/2008/",

}

Walters, GA, Sparks, B & Herington, C 2008, The relationship between visionary and emotional responses to print advertising. in D Spanjaard, S Denize & N Sharma (eds), Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Australia & New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1 - 7, Australian and New Zealand Marketing Academy Conference 2008, Sydney, New South Wales, Australia, 1/12/08.

The relationship between visionary and emotional responses to print advertising. / Walters, Gabrielle Anne; Sparks, Beverley; Herington, Carmel.
Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. ed. / Daniela Spanjaard; Sara Denize; Neeru Sharma. Sydney NSW Australia: Australia & New Zealand Marketing Academy (ANZMAC), 2008. p. 1 - 7.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

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T1 - The relationship between visionary and emotional responses to print advertising

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AU - Sparks, Beverley

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PY - 2008

Y1 - 2008

M3 - Conference Paper

SN - 1863081445

SP - 1

EP - 7

BT - Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat

A2 - Spanjaard, Daniela

A2 - Denize, Sara

A2 - Sharma, Neeru

PB - Australia & New Zealand Marketing Academy (ANZMAC)

CY - Sydney NSW Australia

T2 - Australian and New Zealand Marketing Academy Conference 2008

Y2 - 1 December 2008 through 3 December 2008

ER -

Walters GA, Sparks B, Herington C. The relationship between visionary and emotional responses to print advertising. In Spanjaard D, Denize S, Sharma N, editors, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat. Sydney NSW Australia: Australia & New Zealand Marketing Academy (ANZMAC). 2008. p. 1 - 7