The relationship between integrated marketing communication, market orientation, and brand orientation

Mike John Reid, Sandra Lorraine Luxton, Felix Tinoziva Mavondo

Research output: Contribution to journalArticleResearchpeer-review

110 Citations (Scopus)
Original languageEnglish
Pages (from-to)11 - 23
Number of pages13
JournalJournal of Advertising
Volume34
Issue number4
Publication statusPublished - 2005

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