The relationship between integrated marketing communication, market orientation, and brand orientation

Mike John Reid, Sandra Lorraine Luxton, Felix Tinoziva Mavondo

Research output: Contribution to journal › Article › Research › peer-review

Cite this

@article{69550df09f2744dcbd337631587d370e,

title = "The relationship between integrated marketing communication, market orientation, and brand orientation",

author = "Reid, {Mike John} and Luxton, {Sandra Lorraine} and Mavondo, {Felix Tinoziva}",

year = "2005",

language = "English",

volume = "34",

pages = "11 -- 23",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "Taylor & Francis",

number = "4",

}