The relationship between complementary services and service system value creation: A case study of eMarketplaces in Saudi Arabia

Fahad Algarni, Yen Cheung, Vincent Lee

    Research output: Chapter in Book/Report/Conference proceedingConference PaperOther

    1 Citation (Scopus)

    Abstract

    Many studies have suggested that service system service value creation is considered crucial for electronic and online systems. However few studies have focused on the success factors that drive it. This paper proposes a research model for determining the relationship between complementary services and the service system value of eMarketplaces in Saudi Arabia (SA). It was tested by Saudi online customers (n=337) divided into two groups: student (N=156) and non-student (N=181) based on their age, experience and their involvement in the technology. The findings have proven that there is a positive correlation between complementary services and service system value creation moderated by cultural values of SA.

    Original languageEnglish
    Title of host publicationProceedings - 2012 Seventh International Conference on Knowledge, Information and Creativity Support Systems (KICSS 2012)
    Subtitle of host publication8-10 November 2012, Melbourne, Victoria, Australia
    EditorsVincent CS Lee, Kok-Leong Ong
    Place of PublicationPiscataway, NJ
    PublisherIEEE, Institute of Electrical and Electronics Engineers
    Pages211-215
    Number of pages5
    ISBN (Print)9780769548616
    DOIs
    Publication statusPublished - 2012
    EventIEEE International Conference on Knowledge, Information and Creativity Support Systems (KICSS) 2012 - Melbourne Vic Australia, Melbourne , Australia
    Duration: 8 Nov 201210 Nov 2012
    http://gnn.infotech.monash.edu.au/kicss2012/papers.html

    Conference

    ConferenceIEEE International Conference on Knowledge, Information and Creativity Support Systems (KICSS) 2012
    Abbreviated titleKICSS 2012
    CountryAustralia
    CityMelbourne
    Period8/11/1210/11/12
    Internet address

    Keywords

    • Complementary services
    • Cultural values
    • EMarketplaces
    • Service system value creation

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