Abstract
Many studies have suggested that service system service value creation is considered crucial for electronic and online systems. However few studies have focused on the success factors that drive it. This paper proposes a research model for determining the relationship between complementary services and the service system value of eMarketplaces in Saudi Arabia (SA). It was tested by Saudi online customers (n=337) divided into two groups: student (N=156) and non-student (N=181) based on their age, experience and their involvement in the technology. The findings have proven that there is a positive correlation between complementary services and service system value creation moderated by cultural values of SA.
Original language | English |
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Title of host publication | Proceedings - 2012 Seventh International Conference on Knowledge, Information and Creativity Support Systems (KICSS 2012) |
Subtitle of host publication | 8-10 November 2012, Melbourne, Victoria, Australia |
Editors | Vincent CS Lee, Kok-Leong Ong |
Place of Publication | Piscataway, NJ |
Publisher | IEEE, Institute of Electrical and Electronics Engineers |
Pages | 211-215 |
Number of pages | 5 |
ISBN (Print) | 9780769548616 |
DOIs | |
Publication status | Published - 2012 |
Event | IEEE International Conference on Knowledge, Information and Creativity Support Systems (KICSS) 2012 - Melbourne Vic Australia, Melbourne , Australia Duration: 8 Nov 2012 → 10 Nov 2012 http://gnn.infotech.monash.edu.au/kicss2012/papers.html |
Conference
Conference | IEEE International Conference on Knowledge, Information and Creativity Support Systems (KICSS) 2012 |
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Abbreviated title | KICSS 2012 |
Country/Territory | Australia |
City | Melbourne |
Period | 8/11/12 → 10/11/12 |
Internet address |
Keywords
- Complementary services
- Cultural values
- EMarketplaces
- Service system value creation