The rejection of brand hegemony

John Gilles Cromie, Michael Thomas Ewing

Research output: Contribution to journalArticleResearchpeer-review

55 Citations (Scopus)
Original languageEnglish
Pages (from-to)218 - 230
Number of pages13
JournalJournal of Business Research
Volume62
Issue number2
DOIs
Publication statusPublished - 2009

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