The rejection of brand hegemony

John Gilles Cromie, Michael Thomas Ewing

Research output: Contribution to journal › Article › Research › peer-review

69 Citations (Scopus)

Original language	English
Pages (from-to)	218 - 230
Number of pages	13
Journal	Journal of Business Research
Volume	62
Issue number	2
DOIs	https://doi.org/10.1016/j.jbusres.2008.01.029
Publication status	Published - 2009

Access to Document

@article{95fd8dbe0865415c87ece3d1e8a33cc8,

title = "The rejection of brand hegemony",

author = "Cromie, {John Gilles} and Ewing, {Michael Thomas}",

year = "2009",

doi = "10.1016/j.jbusres.2008.01.029",

language = "English",

volume = "62",

pages = "218 -- 230",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier",

number = "2",

}