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The quest for authenticity in consumption: Consumers' purposive choice of authentic cues to shape experienced outcomes

  • Michael Bryan Beverland
  • , Francis John Damien Farrelly

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)838 - 856
Number of pages19
JournalJournal of Consumer Research
Volume36
Issue number5
DOIs
Publication statusPublished - 2010

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