The quest for authenticity in consumption: Consumers' purposive choice of authentic cues to shape experienced outcomes

Michael Bryan Beverland, Francis John Damien Farrelly

Research output: Contribution to journalArticleResearchpeer-review

346 Citations (Scopus)
Original languageEnglish
Pages (from-to)838 - 856
Number of pages19
JournalJournal of Consumer Research
Issue number5
Publication statusPublished - 2010

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