Projects per year
Abstract
The Olympic Games are a global sports mega-event where the aggregation of mass audiences is still observable at a time when multiplying forms of personalized connective media – digital, mobile and social – are making inroads into media consumption habits. Using the 2016 summer Olympics in Rio de Janeiro, Brazil, as a case study, this article examines the intersections between (1) broadcast television coverage of the Games, (2) digital live streaming of Olympic events via desktop computing and mobile apps, and (3) the social networking services, Facebook, Instagram, Twitter, and Snapchat. It is argued that broadcast television anchors the flow of content across screens, with social networking services both extending the televisual logics of media sports coverage and emphasizing their own commercial influence and command of massive user numbers. This arrangement ultimately bolsters the power of television as the primary means through which sports mega-events are experienced.
Original language | English |
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Pages (from-to) | 32-43 |
Number of pages | 12 |
Journal | Media International Australia |
Volume | 164 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2017 |
Keywords
- connected viewing
- media events
- media sports
- mobile media
- Snapchat
- social media
- sports media
Projects
- 1 Finished
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The Mobile Media Moment: Investigating the Pivotal Role of Sport in Mobile Media Content, Markets and Technologies
Hutchins, B. (Primary Chief Investigator (PCI))
Australian Research Council (ARC)
8/02/14 → 6/12/19
Project: Research