The Political Environment

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

Original languageEnglish
Title of host publicationInternational Marketing
EditorsChris Bothma, Steve Burgess
Place of PublicationCape Town
PublisherOxford University Press Southern Africa
Pages239-255
Number of pages16
Edition2
ISBN (Print)9780195991185
Publication statusPublished - 2011

Keywords

  • marketing political environment

Cite this

Saunders, S. G. (2011). The Political Environment. In C. Bothma, & S. Burgess (Eds.), International Marketing (2 ed., pp. 239-255). Oxford University Press Southern Africa.