The Political Environment

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other

Original language	English
Title of host publication	International Marketing
Editors	Chris Bothma, Steve Burgess
Place of Publication	Cape Town
Publisher	Oxford University Press Southern Africa
Pages	239-255
Number of pages	16
Edition	2
ISBN (Print)	9780195991185
Publication status	Published - 2011

Keywords

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title = "The Political Environment",

keywords = "marketing political environment",

author = "Saunders, {Stephen Graham}",

year = "2011",

language = "English",

isbn = "9780195991185",

pages = "239--255",

editor = "Chris Bothma and Steve Burgess",

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publisher = "Oxford University Press Southern Africa",

edition = "2",

}

TY - CHAP

T1 - The Political Environment

AU - Saunders, Stephen Graham

PY - 2011

Y1 - 2011

KW - marketing political environment

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M3 - Chapter (Book)

SN - 9780195991185

SP - 239

EP - 255

BT - International Marketing

A2 - Bothma, Chris

A2 - Burgess, Steve

PB - Oxford University Press Southern Africa

CY - Cape Town

ER -