The poetics of eye tracking

The four videographic essays that make up this special edition have developed out of the work pioneered by the Eye Tracking and the Moving Image Research group. ETMI was set up in late 2012 by Jodi Sita, a neuroscientist, and Sean Redmond, a film and television theorist, with two central goals in mind: one, they wanted to utilise eye tracking technology more centrally in the analysis and examination of the moving image; and two, they wanted to draw together scholars and practitioners from the Sciences and the (Creative) Arts and Humanities so that different modes of enquiry, and theoretical and methodological apparatuses, were placed in the same analytical arena. They felt that by having a room full of filmmakers, artists, film and cultural theorists, screenwriters, visual ethnographers, vision scientists and neuroscientists, new and exciting conversations and deliberations about how viewers engage with the moving image would be born.