The Play's the Thing: Understanding Non-Verbal Aspects of the Service Encounter

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 28th European Marketing Academy Conference: Marketing & Competition in the Information Age
Place of Publication	Berlin Germany
Publisher	Humboldt University
Pages	152 - 152
Number of pages	1
ISBN (Print)	3-00-004187-7
Publication status	Published - 1999
Event	European Marketing Academy Conference (EMAC) 1999 - Berlin, Germany Duration: 11 May 1999 → 14 May 1999 Conference number: 28th

Conference	European Marketing Academy Conference (EMAC) 1999
Abbreviated title	EMAC 1999
Country/Territory	Germany
City	Berlin
Period	11/05/99 → 14/05/99

Cite this

@inproceedings{0aadab345e33418a8f7cd097d0421ca9,

title = "The Play's the Thing: Understanding Non-Verbal Aspects of the Service Encounter",

author = "Gillian Hogg and Gabbott, \{Mark T\}",

year = "1999",

language = "English",

isbn = "3-00-004187-7",

pages = "152 -- 152",

booktitle = "Proceedings of the 28th European Marketing Academy Conference: Marketing \& Competition in the Information Age",

publisher = "Humboldt University",

note = "European Marketing Academy Conference (EMAC) 1999, EMAC 1999 ; Conference date: 11-05-1999 Through 14-05-1999",

}

The Play's the Thing: Understanding Non-Verbal Aspects of the Service Encounter. / Hogg, Gillian; Gabbott, Mark T.
Proceedings of the 28th European Marketing Academy Conference: Marketing & Competition in the Information Age. Berlin Germany: Humboldt University, 1999. p. 152 - 152.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - The Play's the Thing: Understanding Non-Verbal Aspects of the Service Encounter

AU - Hogg, Gillian

AU - Gabbott, Mark T

N1 - Conference code: 28th

PY - 1999

Y1 - 1999

M3 - Conference Paper

SN - 3-00-004187-7

SP - 152

EP - 152

BT - Proceedings of the 28th European Marketing Academy Conference: Marketing & Competition in the Information Age

PB - Humboldt University

CY - Berlin Germany

T2 - European Marketing Academy Conference (EMAC) 1999

Y2 - 11 May 1999 through 14 May 1999

ER -