The Play's the Thing: Understanding Non-Verbal Aspects of the Service Encounter

Gillian Hogg, Mark T Gabbott

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 28th European Marketing Academy Conference: Marketing & Competition in the Information Age
Place of PublicationBerlin Germany
PublisherHumboldt University
Pages152 - 152
Number of pages1
ISBN (Print)3-00-004187-7
Publication statusPublished - 1999
Event28th European Marketing Academy Conference - Berlin Germany, Berlin Germany
Duration: 1 Jan 1999 → …

Conference

Conference28th European Marketing Academy Conference
CityBerlin Germany
Period1/01/99 → …

Cite this

Hogg, G., & Gabbott, M. T. (1999). The Play's the Thing: Understanding Non-Verbal Aspects of the Service Encounter. In Proceedings of the 28th European Marketing Academy Conference: Marketing & Competition in the Information Age (pp. 152 - 152). Humboldt University.