The Play's the Thing: Understanding Non-Verbal Aspects of the Service Encounter

Gillian Hogg, Mark T Gabbott

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 28th European Marketing Academy Conference: Marketing & Competition in the Information Age
Place of PublicationBerlin Germany
PublisherHumboldt University
Pages152 - 152
Number of pages1
ISBN (Print)3-00-004187-7
Publication statusPublished - 1999
EventEuropean Marketing Academy Conference (EMAC) 1999 - Berlin, Germany
Duration: 11 May 199914 May 1999
Conference number: 28th


ConferenceEuropean Marketing Academy Conference (EMAC) 1999
Abbreviated titleEMAC 1999

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