The performance implications of company-salesperson corporate brand misalignment

Tatiana Anisimova, Felix Mavondo

Research output: Contribution to journalArticleResearchpeer-review

16 Citations (Scopus)
Original languageEnglish
Pages (from-to)771 - 795
Number of pages25
JournalEuropean Journal of Marketing
Volume44
Issue number6
DOIs
Publication statusPublished - 2010

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