The performance implications of company-salesperson corporate brand misalignment

Tatiana Anisimova, Felix Mavondo

Research output: Contribution to journal › Article › Research › peer-review

30 Citations (Scopus)

Original language	English
Pages (from-to)	771 - 795
Number of pages	25
Journal	European Journal of Marketing
Volume	44
Issue number	6
DOIs	https://doi.org/10.1108/03090561011032711
Publication status	Published - 2010

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@article{a2ff4e3507814e399c658b1189a65256,

title = "The performance implications of company-salesperson corporate brand misalignment",

author = "Tatiana Anisimova and Felix Mavondo",

year = "2010",

doi = "10.1108/03090561011032711",

language = "English",

volume = "44",

pages = "771 -- 795",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Limited",

number = "6",

}