The opening up of the market for financial services in China: how the credit card can play a key role

Steve Worthington

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Conference
EditorsB Davies, J Dermody
Place of PublicationCheltenham UK
PublisherThe Business School, University of Gloucestershire
Pages1 - 9
Number of pages9
ISBN (Print)1861741480
Publication statusPublished - 2004
EventAcademy of Marketing Conference 2004: Virtue in Marketing - Cheltenham, United Kingdom
Duration: 6 Jul 20049 Jul 2004
Conference number: 37th


ConferenceAcademy of Marketing Conference 2004
Abbreviated titleAM 2004
CountryUnited Kingdom

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