The opening up of the market for financial services in China: how the credit card can play a key role

Steve Worthington

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Virtue in Marketing
Subtitle of host publication	Proceedings of the Academy of Marketing Conference 2004
Editors	B Davies, J Dermody
Place of Publication	Cheltenham UK
Publisher	University of Gloucestershire
Pages	1 - 9
Number of pages	9
ISBN (Print)	1861741480
Publication status	Published - 2004
Event	Academy of Marketing Conference 2004 - Cheltenham, United Kingdom Duration: 6 Jul 2004 → 9 Jul 2004 Conference number: 37th

Conference	Academy of Marketing Conference 2004
Abbreviated title	AM 2004
Country/Territory	United Kingdom
City	Cheltenham
Period	6/07/04 → 9/07/04

Cite this

@inproceedings{0bbb7880c0414388b1171b5efe598ea9,

title = "The opening up of the market for financial services in China: how the credit card can play a key role",

author = "Steve Worthington",

year = "2004",

language = "English",

isbn = "1861741480",

pages = "1 -- 9",

editor = "B Davies and J Dermody",

booktitle = "Virtue in Marketing",

publisher = "University of Gloucestershire",

address = "United Kingdom",

note = "Academy of Marketing Conference 2004, AM 2004 ; Conference date: 06-07-2004 Through 09-07-2004",

}

The opening up of the market for financial services in China: how the credit card can play a key role. / Worthington, Steve.
Virtue in Marketing: Proceedings of the Academy of Marketing Conference 2004. ed. / B Davies; J Dermody. Cheltenham UK: University of Gloucestershire, 2004. p. 1 - 9.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - The opening up of the market for financial services in China: how the credit card can play a key role

AU - Worthington, Steve

N1 - Conference code: 37th

PY - 2004

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M3 - Conference Paper

SN - 1861741480

SP - 1

EP - 9

BT - Virtue in Marketing

A2 - Davies, B

A2 - Dermody, J

PB - University of Gloucestershire

CY - Cheltenham UK

T2 - Academy of Marketing Conference 2004

Y2 - 6 July 2004 through 9 July 2004

ER -