The Nature of Bonding Attachments in Consumer Markets: Formulation and Argument

Mark T Gabbott

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationSixth International Colloquium in Relationship Marketing
Place of PublicationAuckland New Zealand
PublisherUniversity of Auckland
Pages186 - 203
Number of pages18
Publication statusPublished - 1998
Event6th Int.Colloquium in Relationship Marketing - Auckland NZ, Auckland New Zealand
Duration: 1 Jan 1998 → …

Conference

Conference6th Int.Colloquium in Relationship Marketing
CityAuckland New Zealand
Period1/01/98 → …

Cite this

Gabbott, M. T. (1998). The Nature of Bonding Attachments in Consumer Markets: Formulation and Argument. In Sixth International Colloquium in Relationship Marketing (pp. 186 - 203). University of Auckland.