The 'nasi lemak' ladies: how female micro-entrepreneurs navigate transitioning markets

Victoria J. Little; Buriata Tofinga; Helen Ho

The 'nasi lemak' ladies: how female micro-entrepreneurs navigate transitioning markets

Victoria J. Little
, Buriata Tofinga
, Helen Ho

Malaysia School of Business

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Pages	139-140
Number of pages	2
Publication status	Published - 2020
Event	Macromarketing Society Conference 2020: Transitioning Markets: Opportunities, Challenges & Future Trends - Virtual / Online, Bogotá, Colombia Duration: 7 Jul 2020 → 10 Jul 2020 Conference number: 45th https://www.macromarketing.org/assets/proceedings/2020-macromarketing-proceedings.pdf

Conference

Conference	Macromarketing Society Conference 2020
Country/Territory	Colombia
City	Bogotá
Period	7/07/20 → 10/07/20
Internet address	https://www.macromarketing.org/assets/proceedings/2020-macromarketing-proceedings.pdf

Access to Document

https://www.macromarketing.org/assets/proceedings/2020-macromarketing-proceedings.pdf

Cite this

@conference{2430968762a24361af0d93bb5b59a5a5,

title = "The 'nasi lemak' ladies: how female micro-entrepreneurs navigate transitioning markets",

author = "Little, \{Victoria J.\} and Buriata Tofinga and Helen Ho",

year = "2020",

language = "English",

pages = "139--140",

note = "Macromarketing Society Conference 2020 : Transitioning Markets: Opportunities, Challenges \& Future Trends ; Conference date: 07-07-2020 Through 10-07-2020",

url = "https://www.macromarketing.org/assets/proceedings/2020-macromarketing-proceedings.pdf",

}