The meaning of market orientation: How has it been defined?

Erica Brady, Lester W Johnson

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy conference
EditorsRobin N Shaw, Stewart Adam, Heath McDonald
Place of PublicationMelbourne Vic Australia
PublisherDeakin University
Pages2791 - 2801
Number of pages11
ISBN (Print)0-7300-2562-4
Publication statusPublished - 2002
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2002) - Hotel Sofitel Melbourne, Melbourne Vic, Australia
Duration: 2 Dec 20024 Dec 2002
Conference number: 7
http://anzmac.org/conference_archive/2002/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2002)
Abbreviated titleANZMAC 2002
CountryAustralia
CityMelbourne Vic
Period2/12/024/12/02
OtherThis is the seventh ANZMAC conference which has been organised since the academy came into formal being. It builds upon the strong tradition of meetings of marketing scholars which go back in the region to the mid 1970’s.
Internet address

Cite this

Brady, E., & Johnson, L. W. (2002). The meaning of market orientation: How has it been defined? In R. N. Shaw, S. Adam, & H. McDonald (Eds.), Proceedings of the Australian and New Zealand Marketing Academy conference (pp. 2791 - 2801). Melbourne Vic Australia: Deakin University.
Brady, Erica ; Johnson, Lester W. / The meaning of market orientation: How has it been defined?. Proceedings of the Australian and New Zealand Marketing Academy conference. editor / Robin N Shaw ; Stewart Adam ; Heath McDonald. Melbourne Vic Australia : Deakin University, 2002. pp. 2791 - 2801
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booktitle = "Proceedings of the Australian and New Zealand Marketing Academy conference",
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Brady, E & Johnson, LW 2002, The meaning of market orientation: How has it been defined? in RN Shaw, S Adam & H McDonald (eds), Proceedings of the Australian and New Zealand Marketing Academy conference. Deakin University, Melbourne Vic Australia, pp. 2791 - 2801, Australian and New Zealand Marketing Academy Conference (ANZMAC 2002), Melbourne Vic, Australia, 2/12/02.

The meaning of market orientation: How has it been defined? / Brady, Erica; Johnson, Lester W.

Proceedings of the Australian and New Zealand Marketing Academy conference. ed. / Robin N Shaw; Stewart Adam; Heath McDonald. Melbourne Vic Australia : Deakin University, 2002. p. 2791 - 2801.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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AU - Johnson, Lester W

PY - 2002

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SN - 0-7300-2562-4

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EP - 2801

BT - Proceedings of the Australian and New Zealand Marketing Academy conference

A2 - Shaw, Robin N

A2 - Adam, Stewart

A2 - McDonald, Heath

PB - Deakin University

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Brady E, Johnson LW. The meaning of market orientation: How has it been defined? In Shaw RN, Adam S, McDonald H, editors, Proceedings of the Australian and New Zealand Marketing Academy conference. Melbourne Vic Australia: Deakin University. 2002. p. 2791 - 2801