| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Tenth Biennial World Marketing Congress |
| Editors | Harlan E Spotts, H Lee Meadow, Scott M Smith |
| Place of Publication | Cardiff Wales UK |
| Publisher | Academy of Marketing Science |
| Pages | 1 - 1 |
| Number of pages | 1 |
| Volume | 10 |
| ISBN (Print) | 0-939783-03-7 |
| Publication status | Published - 2001 |
| Event | Global Marketing Issues at the Turn of the Millennium - -, Cardiff Wales UK Duration: 28 Jun 2001 → 1 Jul 2001 |
Conference
| Conference | Global Marketing Issues at the Turn of the Millennium |
|---|---|
| City | Cardiff Wales UK |
| Period | 28/06/01 → 1/07/01 |
Cite this
Mavondo, F. T., & Hardley, F. (2001). The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage? In H. E. Spotts, H. L. Meadow, & S. M. Smith (Eds.), Proceedings of the Tenth Biennial World Marketing Congress (Vol. 10, pp. 1 - 1). Cardiff Wales UK: Academy of Marketing Science.
@inproceedings{a18cd966e3b14e0eb1634f4a0905d48f,
title = "The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage?",
author = "Mavondo, {Felix T} and Felicity Hardley",
year = "2001",
language = "English",
isbn = "0-939783-03-7",
volume = "10",
pages = "1 -- 1",
editor = "Spotts, {Harlan E} and Meadow, {H Lee} and Smith, {Scott M}",
booktitle = "Proceedings of the Tenth Biennial World Marketing Congress",
publisher = "Academy of Marketing Science",
}
Mavondo, FT & Hardley, F 2001, The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage? in HE Spotts, HL Meadow & SM Smith (eds), Proceedings of the Tenth Biennial World Marketing Congress. vol. 10, Academy of Marketing Science, Cardiff Wales UK, pp. 1 - 1, Global Marketing Issues at the Turn of the Millennium, Cardiff Wales UK, 28/06/01.
The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage? / Mavondo, Felix T; Hardley, Felicity.
Proceedings of the Tenth Biennial World Marketing Congress. ed. / Harlan E Spotts; H Lee Meadow; Scott M Smith. Vol. 10 Cardiff Wales UK : Academy of Marketing Science, 2001. p. 1 - 1.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review
TY - GEN
T1 - The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage?
AU - Mavondo, Felix T
AU - Hardley, Felicity
PY - 2001
Y1 - 2001
M3 - Conference Paper
SN - 0-939783-03-7
VL - 10
SP - 1
EP - 1
BT - Proceedings of the Tenth Biennial World Marketing Congress
A2 - Spotts, Harlan E
A2 - Meadow, H Lee
A2 - Smith, Scott M
PB - Academy of Marketing Science
CY - Cardiff Wales UK
ER -
Mavondo FT, Hardley F. The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage? In Spotts HE, Meadow HL, Smith SM, editors, Proceedings of the Tenth Biennial World Marketing Congress. Vol. 10. Cardiff Wales UK: Academy of Marketing Science. 2001. p. 1 - 1