The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage?

Felix T Mavondo, Felicity Hardley

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Tenth Biennial World Marketing Congress
EditorsHarlan E Spotts, H Lee Meadow, Scott M Smith
Place of PublicationCardiff Wales UK
PublisherAcademy of Marketing Science
Pages1 - 1
Number of pages1
ISBN (Print)0-939783-03-7
Publication statusPublished - 2001
EventGlobal Marketing Issues at the Turn of the Millennium - -, Cardiff Wales UK
Duration: 28 Jun 20011 Jul 2001


ConferenceGlobal Marketing Issues at the Turn of the Millennium
CityCardiff Wales UK

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