The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage?

Felix T Mavondo, Felicity Hardley

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Tenth Biennial World Marketing Congress
EditorsHarlan E Spotts, H Lee Meadow, Scott M Smith
Place of PublicationCardiff Wales UK
PublisherAcademy of Marketing Science
Pages1 - 1
Number of pages1
Volume10
ISBN (Print)0-939783-03-7
Publication statusPublished - 2001
EventGlobal Marketing Issues at the Turn of the Millennium - -, Cardiff Wales UK
Duration: 28 Jun 20011 Jul 2001

Conference

ConferenceGlobal Marketing Issues at the Turn of the Millennium
CityCardiff Wales UK
Period28/06/011/07/01

Cite this

Mavondo, F. T., & Hardley, F. (2001). The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage? In H. E. Spotts, H. L. Meadow, & S. M. Smith (Eds.), Proceedings of the Tenth Biennial World Marketing Congress (Vol. 10, pp. 1 - 1). Cardiff Wales UK: Academy of Marketing Science.
Mavondo, Felix T ; Hardley, Felicity. / The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage?. Proceedings of the Tenth Biennial World Marketing Congress. editor / Harlan E Spotts ; H Lee Meadow ; Scott M Smith. Vol. 10 Cardiff Wales UK : Academy of Marketing Science, 2001. pp. 1 - 1
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Mavondo, FT & Hardley, F 2001, The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage? in HE Spotts, HL Meadow & SM Smith (eds), Proceedings of the Tenth Biennial World Marketing Congress. vol. 10, Academy of Marketing Science, Cardiff Wales UK, pp. 1 - 1, Global Marketing Issues at the Turn of the Millennium, Cardiff Wales UK, 28/06/01.

The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage? / Mavondo, Felix T; Hardley, Felicity.

Proceedings of the Tenth Biennial World Marketing Congress. ed. / Harlan E Spotts; H Lee Meadow; Scott M Smith. Vol. 10 Cardiff Wales UK : Academy of Marketing Science, 2001. p. 1 - 1.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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T1 - The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage?

AU - Mavondo, Felix T

AU - Hardley, Felicity

PY - 2001

Y1 - 2001

M3 - Conference Paper

SN - 0-939783-03-7

VL - 10

SP - 1

EP - 1

BT - Proceedings of the Tenth Biennial World Marketing Congress

A2 - Spotts, Harlan E

A2 - Meadow, H Lee

A2 - Smith, Scott M

PB - Academy of Marketing Science

CY - Cardiff Wales UK

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Mavondo FT, Hardley F. The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage? In Spotts HE, Meadow HL, Smith SM, editors, Proceedings of the Tenth Biennial World Marketing Congress. Vol. 10. Cardiff Wales UK: Academy of Marketing Science. 2001. p. 1 - 1