The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage?

Felix T Mavondo; Felicity Hardley

The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage?

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Tenth Biennial World Marketing Congress
Editors	Harlan E Spotts, H Lee Meadow, Scott M Smith
Place of Publication	Cardiff Wales UK
Publisher	Academy of Marketing Science
Pages	1 - 1
Number of pages	1
Volume	10
ISBN (Print)	0-939783-03-7
Publication status	Published - 2001
Event	Global Marketing Issues at the Turn of the Millennium - -, Cardiff Wales UK Duration: 28 Jun 2001 → 1 Jul 2001

Conference

Conference	Global Marketing Issues at the Turn of the Millennium
City	Cardiff Wales UK
Period	28/06/01 → 1/07/01

Cite this

@inproceedings{a18cd966e3b14e0eb1634f4a0905d48f,

title = "The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage?",

author = "Mavondo, {Felix T} and Felicity Hardley",

year = "2001",

language = "English",

isbn = "0-939783-03-7",

volume = "10",

pages = "1 -- 1",

editor = "Spotts, {Harlan E} and Meadow, {H Lee} and Smith, {Scott M}",

booktitle = "Proceedings of the Tenth Biennial World Marketing Congress",

publisher = "Academy of Marketing Science",

note = "Global Marketing Issues at the Turn of the Millennium ; Conference date: 28-06-2001 Through 01-07-2001",

}

Mavondo, FT & Hardley, F 2001, The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage? in HE Spotts, HL Meadow & SM Smith (eds), Proceedings of the Tenth Biennial World Marketing Congress. vol. 10, Academy of Marketing Science, Cardiff Wales UK, pp. 1 - 1, Global Marketing Issues at the Turn of the Millennium, Cardiff Wales UK, 28/06/01.

The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage? / Mavondo, Felix T; Hardley, Felicity.

Proceedings of the Tenth Biennial World Marketing Congress. ed. / Harlan E Spotts; H Lee Meadow; Scott M Smith. Vol. 10 Cardiff Wales UK : Academy of Marketing Science, 2001. p. 1 - 1.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review