@inproceedings{a18cd966e3b14e0eb1634f4a0905d48f,
title = "The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage?",
author = "Mavondo, {Felix T} and Felicity Hardley",
year = "2001",
language = "English",
isbn = "0-939783-03-7",
volume = "10",
pages = "1 -- 1",
editor = "Spotts, {Harlan E} and Meadow, {H Lee} and Smith, {Scott M}",
booktitle = "Proceedings of the Tenth Biennial World Marketing Congress",
publisher = "Academy of Marketing Science",
note = "Global Marketing Issues at the Turn of the Millennium ; Conference date: 28-06-2001 Through 01-07-2001",
}