The marketing concept and market orientation: Evolving definitions of marketing

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationEntrepreneurship Marketing
Subtitle of host publicationPrinciples and Practice of SME Marketing
PublisherBrunner-Routledge
Pages45-54
Number of pages10
ISBN (Print)0203838645, 9780203838648
DOIs
Publication statusPublished - 26 Nov 2010

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