The marketing concept and market orientation: Evolving definitions of marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Entrepreneurship Marketing
Subtitle of host publication	Principles and Practice of SME Marketing
Publisher	Brunner-Routledge
Pages	45-54
Number of pages	10
ISBN (Print)	0203838645, 9780203838648
DOIs	https://doi.org/10.4324/9780203838648
Publication status	Published - 26 Nov 2010

Access to Document

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