The magnitude of change effect in store remodeling

Carla R. Ferraro, Tracey S. Danaher, Peter J. Danaher, Sean J. Sands

Department of Marketing

Research output: Contribution to journal › Article › Research › peer-review

11 Citations (Scopus)

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Econometric Models for Marketing Decision Making
Danaher, P. (Primary Chief Investigator (PCI)), Danaher, T. (Chief Investigator (CI)) & van Heerde, H. (Partner Investigator (PI))
Australian Research Council (ARC)
1/03/14 → 30/06/20
Project: Research