The macro-environment and business environment: Their influence on marketing and performance variables

Felix T Mavondo, Naomi Moswete

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publication2002 Proceedings: Expanding the horizons of African business and development
EditorsGerry Nkombo Muuka
Place of PublicationPort Elizabeth South Africa
PublisherUniversity of Port Elizabeth
Pages78 - 84
Number of pages7
ISBN (Print)0-9700504-0-4
Publication statusPublished - 2002
EventInternational Academy of African Business and Development (IAABD) Conference - Port Elizabeth, South Africa, Port Elizabeth South Africa
Duration: 1 Jan 2002 → …


ConferenceInternational Academy of African Business and Development (IAABD) Conference
CityPort Elizabeth South Africa
Period1/01/02 → …

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