The macro-environment and business environment: Their influence on marketing and performance variables

Felix T Mavondo; Naomi Moswete

The macro-environment and business environment: Their influence on marketing and performance variables

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	2002 Proceedings: Expanding the horizons of African business and development
Editors	Gerry Nkombo Muuka
Place of Publication	Port Elizabeth South Africa
Publisher	University of Port Elizabeth
Pages	78 - 84
Number of pages	7
Volume	III
ISBN (Print)	0-9700504-0-4
Publication status	Published - 2002
Event	International Academy of African Business and Development (IAABD) Conference 2002 - Port Elizabeth, South Africa, Port Elizabeth South Africa Duration: 1 Jan 2002 → …

Conference

Conference	International Academy of African Business and Development (IAABD) Conference 2002
City	Port Elizabeth South Africa
Period	1/01/02 → …

Cite this

@inproceedings{092f0d78366644b5bf3076e26c478fd5,

title = "The macro-environment and business environment: Their influence on marketing and performance variables",

author = "Mavondo, {Felix T} and Naomi Moswete",

year = "2002",

language = "English",

isbn = "0-9700504-0-4",

volume = "III",

pages = "78 -- 84",

editor = "Muuka, {Gerry Nkombo}",

booktitle = "2002 Proceedings: Expanding the horizons of African business and development",

publisher = "University of Port Elizabeth",

note = "International Academy of African Business and Development (IAABD) Conference 2002 ; Conference date: 01-01-2002",

}

Mavondo, FT & Moswete, N 2002, The macro-environment and business environment: Their influence on marketing and performance variables. in GN Muuka (ed.), 2002 Proceedings: Expanding the horizons of African business and development. vol. III, University of Port Elizabeth, Port Elizabeth South Africa, pp. 78 - 84, International Academy of African Business and Development (IAABD) Conference 2002, Port Elizabeth South Africa, 1/01/02.

The macro-environment and business environment: Their influence on marketing and performance variables. / Mavondo, Felix T; Moswete, Naomi.

2002 Proceedings: Expanding the horizons of African business and development. ed. / Gerry Nkombo Muuka. Vol. III Port Elizabeth South Africa : University of Port Elizabeth, 2002. p. 78 - 84.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - The macro-environment and business environment: Their influence on marketing and performance variables

AU - Mavondo, Felix T

AU - Moswete, Naomi

PY - 2002

Y1 - 2002

M3 - Conference Paper

SN - 0-9700504-0-4

VL - III

SP - 78

EP - 84

BT - 2002 Proceedings: Expanding the horizons of African business and development

A2 - Muuka, Gerry Nkombo

PB - University of Port Elizabeth

CY - Port Elizabeth South Africa

T2 - International Academy of African Business and Development (IAABD) Conference 2002

Y2 - 1 January 2002

ER -