The Islamic market: Key challenges to effective marketing

Md Yunus Ali, Ghazala Khan

    Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

    Original languageEnglish
    Title of host publicationIslamic Business: Contemporary Issues and Economic Development
    EditorsJothee Sinnakkannu, Mahendhiran Nair, Grace H Y Lee
    Place of PublicationSelangor Malaysia
    PublisherLexis Nexis
    Pages197 - 227
    Number of pages31
    Edition1st Edition
    ISBN (Print)9789674002312
    Publication statusPublished - 2014

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