The Islamic market: Key challenges to effective marketing

Md Yunus Ali, Ghazala Khan

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationIslamic Business: Contemporary Issues and Economic Development
EditorsJothee Sinnakkannu, Mahendhiran Nair, Grace H Y Lee
Place of PublicationSelangor Malaysia
PublisherLexis Nexis
Pages197 - 227
Number of pages31
Edition1st Edition
ISBN (Print)9789674002312
Publication statusPublished - 2014

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