Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 1 - 14 |
| Number of pages | 14 |
| Journal | Psychology and Marketing |
| Volume | 29 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2012 |
Cite this
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The intra- and inter-personal dynamics associated with consuming sensitive products: Understanding the consumption of erectile function aids using dimensional qualitative research. / Newton, Fiona Joy; Ewing, Michael Thomas; Pitt, Leyland Frederick.
In: Psychology and Marketing, Vol. 29, No. 1, 2012, p. 1 - 14.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - The intra- and inter-personal dynamics associated with consuming sensitive products: Understanding the consumption of erectile function aids using dimensional qualitative research
AU - Newton, Fiona Joy
AU - Ewing, Michael Thomas
AU - Pitt, Leyland Frederick
PY - 2012
Y1 - 2012
N2 - It is estimated that well over 300 million men will be diagnosed with erectile dysfunction by 2025. Men seeking treatment face a burgeoning array of options, some quite invasive. This study utilizes a dimensional qualitative research (DQR) approach to examine what men think, feel, and experience as they consider integrating erectile function (EF) aids into their sexual relationships. The findings suggest that the process of accepting changes in sexual functioning and consuming EF aids frequently moves beyond intrapersonal issues to encompass spouse/partner relationships. The insights gleaned from this study have implications not only for the marketing of EF aids but also for healthcare professionals assisting men in the treatment of their symptoms. Finally, the study findings expand current marketing applications of the DQR framework by demonstrating the value of second-order modality analysis.
AB - It is estimated that well over 300 million men will be diagnosed with erectile dysfunction by 2025. Men seeking treatment face a burgeoning array of options, some quite invasive. This study utilizes a dimensional qualitative research (DQR) approach to examine what men think, feel, and experience as they consider integrating erectile function (EF) aids into their sexual relationships. The findings suggest that the process of accepting changes in sexual functioning and consuming EF aids frequently moves beyond intrapersonal issues to encompass spouse/partner relationships. The insights gleaned from this study have implications not only for the marketing of EF aids but also for healthcare professionals assisting men in the treatment of their symptoms. Finally, the study findings expand current marketing applications of the DQR framework by demonstrating the value of second-order modality analysis.
UR - http://onlinelibrary.wiley.com.ezproxy.lib.monash.edu.au/doi/10.1002/mar.20502/abstract
U2 - 10.1002/mar.20502
DO - 10.1002/mar.20502
M3 - Article
VL - 29
SP - 1
EP - 14
JO - Psychology and Marketing
JF - Psychology and Marketing
SN - 0742-6046
IS - 1
ER -