The influence of website marketing in shaping corporate and/or brand image- an exploratory study

Peter Watson Reed; Joze Kuzic

The influence of website marketing in shaping corporate and/or brand image- an exploratory study

Peter Watson Reed, Joze Kuzic

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Managing Information in the Digital Economy: Issues & Solutions - Proceedings of the 6th International Business Information Management Association Conference
Editors	Khalid S Soliman
Place of Publication	New York NY USA
Publisher	IBIMA Publishing
Pages	317 - 324
Number of pages	8
ISBN (Print)	0975339354
Publication status	Published - 2006
Event	International Business Information Management 2006 - Bonn, Germany Duration: 19 Jun 2006 → 21 Jun 2006 Conference number: 6th https://ibima.org/conference/6th-ibima-conference/

Conference

Conference	International Business Information Management 2006
Abbreviated title	IBIMA 2006
Country/Territory	Germany
City	Bonn
Period	19/06/06 → 21/06/06
Other	IBIMA held two conferences in 2006 with the same name.
Internet address	https://ibima.org/conference/6th-ibima-conference/

Cite this

Reed, Peter Watson ; Kuzic, Joze. / The influence of website marketing in shaping corporate and/or brand image- an exploratory study. Managing Information in the Digital Economy: Issues & Solutions - Proceedings of the 6th International Business Information Management Association Conference. editor / Khalid S Soliman. New York NY USA : IBIMA Publishing, 2006. pp. 317 - 324

@inproceedings{6404467edfed4890b88509b57e6acd97,

title = "The influence of website marketing in shaping corporate and/or brand image- an exploratory study",

author = "Reed, \{Peter Watson\} and Joze Kuzic",

year = "2006",

language = "English",

isbn = "0975339354",

pages = "317 -- 324",

editor = "Soliman, \{Khalid S\}",

booktitle = "Managing Information in the Digital Economy: Issues \& Solutions - Proceedings of the 6th International Business Information Management Association Conference",

publisher = "IBIMA Publishing",

address = "United States of America",

note = "International Business Information Management 2006, IBIMA 2006 ; Conference date: 19-06-2006 Through 21-06-2006",

url = "https://ibima.org/conference/6th-ibima-conference/",

}

Reed, PW & Kuzic, J 2006, The influence of website marketing in shaping corporate and/or brand image- an exploratory study. in KS Soliman (ed.), Managing Information in the Digital Economy: Issues & Solutions - Proceedings of the 6th International Business Information Management Association Conference. IBIMA Publishing, New York NY USA, pp. 317 - 324, International Business Information Management 2006, Bonn, North Rhine-Westphalia, Germany, 19/06/06.

The influence of website marketing in shaping corporate and/or brand image- an exploratory study. / Reed, Peter Watson; Kuzic, Joze.
Managing Information in the Digital Economy: Issues & Solutions - Proceedings of the 6th International Business Information Management Association Conference. ed. / Khalid S Soliman. New York NY USA: IBIMA Publishing, 2006. p. 317 - 324.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - The influence of website marketing in shaping corporate and/or brand image- an exploratory study

AU - Reed, Peter Watson

AU - Kuzic, Joze

N1 - Conference code: 6th

PY - 2006

Y1 - 2006

UR - http://www.ibima.org/Bonn2006/acceptedpapers.html

UR - https://www.scopus.com/pages/publications/84905122208

M3 - Conference Paper

SN - 0975339354

SP - 317

EP - 324

BT - Managing Information in the Digital Economy: Issues & Solutions - Proceedings of the 6th International Business Information Management Association Conference

A2 - Soliman, Khalid S

PB - IBIMA Publishing

CY - New York NY USA

T2 - International Business Information Management 2006

Y2 - 19 June 2006 through 21 June 2006

ER -

The influence of website marketing in shaping corporate and/or brand image- an exploratory study

Conference

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Cite this