The influence of website marketing in shaping corporate and/or brand image- an exploratory study

Peter Watson Reed, Joze Kuzic

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    Original languageEnglish
    Title of host publicationManaging Information in the Digital Economy: Issues & Solutions - Proceedings of the 6th International Business Information Management Association Conference
    EditorsKhalid S Soliman
    Place of PublicationNew York NY USA
    PublisherIBIMA Publishing
    Pages317 - 324
    Number of pages8
    ISBN (Print)0975339354
    Publication statusPublished - 2006
    EventInternational Business Information Management 2006 - Bonn, Germany
    Duration: 19 Jun 200621 Jun 2006
    Conference number: 6th


    ConferenceInternational Business Information Management 2006
    Abbreviated titleIBIMA 2006
    OtherIBIMA held two conferences in 2006 with the same name.
    Internet address

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