The influence of personality and culture on response styles

Nigel Chew, Anna Klar, Allan Roberts, Jake Kraska, Shane Costello

Research output: Contribution to conferenceAbstract

Abstract

Questionnaires using likert-scales are popular methods of gathering data in research. When using likert-scales, it is assumed that data collected is a true reflection of what the researcher wishes to measure. Despite this assumption, research has found that an indivudual’s response style can act as a potential confound, contaminating and influencing the conclusions drawn from the data. This study sought to investigate how an individual’s personality, as defined by the Five-Factor Model, and cultural background using Hofstede’s cultural dimensions can impact on the likelihood of an individual demonstrating three commonly recognised response styles: acquiescence, social desirability response bias and extreme response style. Using previously collected data from over 300 000 participants via the My Personality Facebook App, personality scores as calculated by a 100 item IPIP version of the NEO-PI-R and cultural dimension scores developed by Hofstede were examined in multiple regression analyses in order to investigate how well personality and culture can predict response styles. Multiple regression analyses revealed that peresonality explained a larger proportion of variance in the three response styles than culture. While both personality and culture were significant predictors of the response styles, the effect sizes for culture were found to be very small. The results of the current study suggest that culture plays little role in response bias.
Original languageEnglish
Pages41
Number of pages1
DOIs
Publication statusPublished - 2016
EventAustralian Conference on Personality and Individual Differences 2016 - Novotel St Kilda, Melbourne, Australia
Duration: 18 Nov 201619 Nov 2016
Conference number: 15th

Conference

ConferenceAustralian Conference on Personality and Individual Differences 2016
Abbreviated titleACPID 2016
CountryAustralia
CityMelbourne
Period18/11/1619/11/16

Keywords

  • Response bias
  • Personality
  • Culture

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