The influence of music on retail branding: A multi case study approach

Michael Morrison, Stella Minahan, Ian G Clark

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	AM2001 Proceedings
Editors	Carolyn Strong
Place of Publication	Cardiff Wales UK
Publisher	Academy of Marketing
Pages	1 - 1
Number of pages	1
ISBN (Print)	0-9537301-0-8
Publication status	Published - 2001
Event	Marketing Society Annual Conference - Cardiff Wales UK, Cardiff Wales UK Duration: 1 Jan 2001 → …

Conference	Marketing Society Annual Conference
City	Cardiff Wales UK
Period	1/01/01 → …

Cite this

@inproceedings{890e8749c9294542922e126c56ec06c3,

title = "The influence of music on retail branding: A multi case study approach",

author = "Michael Morrison and Stella Minahan and Clark, \{Ian G\}",

year = "2001",

language = "English",

isbn = "0-9537301-0-8",

pages = "1 -- 1",

editor = "Carolyn Strong",

booktitle = "AM2001 Proceedings",

publisher = "Academy of Marketing",

note = "Marketing Society Annual Conference ; Conference date: 01-01-2001",

}

TY - GEN

T1 - The influence of music on retail branding: A multi case study approach

AU - Morrison, Michael

AU - Minahan, Stella

AU - Clark, Ian G

PY - 2001

Y1 - 2001

M3 - Conference Paper

SN - 0-9537301-0-8

SP - 1

EP - 1

BT - AM2001 Proceedings

A2 - Strong, Carolyn

PB - Academy of Marketing

CY - Cardiff Wales UK

T2 - Marketing Society Annual Conference

Y2 - 1 January 2001

ER -