The influence of music on retail branding: A multi case study approach

Michael Morrison, Stella Minahan, Ian G Clark

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAM2001 Proceedings
EditorsCarolyn Strong
Place of PublicationCardiff Wales UK
PublisherAcademy of Marketing
Pages1 - 1
Number of pages1
ISBN (Print)0-9537301-0-8
Publication statusPublished - 2001
EventMarketing Society Annual Conference - Cardiff Wales UK, Cardiff Wales UK
Duration: 1 Jan 2001 → …

Conference

ConferenceMarketing Society Annual Conference
CityCardiff Wales UK
Period1/01/01 → …

Cite this

Morrison, M., Minahan, S., & Clark, I. G. (2001). The influence of music on retail branding: A multi case study approach. In C. Strong (Ed.), AM2001 Proceedings (pp. 1 - 1). Cardiff Wales UK: Academy of Marketing.
Morrison, Michael ; Minahan, Stella ; Clark, Ian G. / The influence of music on retail branding: A multi case study approach. AM2001 Proceedings. editor / Carolyn Strong. Cardiff Wales UK : Academy of Marketing, 2001. pp. 1 - 1
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language = "English",
isbn = "0-9537301-0-8",
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Morrison, M, Minahan, S & Clark, IG 2001, The influence of music on retail branding: A multi case study approach. in C Strong (ed.), AM2001 Proceedings. Academy of Marketing, Cardiff Wales UK, pp. 1 - 1, Marketing Society Annual Conference, Cardiff Wales UK, 1/01/01.

The influence of music on retail branding: A multi case study approach. / Morrison, Michael; Minahan, Stella; Clark, Ian G.

AM2001 Proceedings. ed. / Carolyn Strong. Cardiff Wales UK : Academy of Marketing, 2001. p. 1 - 1.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - The influence of music on retail branding: A multi case study approach

AU - Morrison, Michael

AU - Minahan, Stella

AU - Clark, Ian G

PY - 2001

Y1 - 2001

M3 - Conference Paper

SN - 0-9537301-0-8

SP - 1

EP - 1

BT - AM2001 Proceedings

A2 - Strong, Carolyn

PB - Academy of Marketing

CY - Cardiff Wales UK

ER -

Morrison M, Minahan S, Clark IG. The influence of music on retail branding: A multi case study approach. In Strong C, editor, AM2001 Proceedings. Cardiff Wales UK: Academy of Marketing. 2001. p. 1 - 1