The influence of internet advertising and electronic word of mouth on consumer perceptions and intention: Some evidence from online group buying

Weng Marc Lim

    Research output: Contribution to journalArticleResearchpeer-review

    21 Citations (Scopus)

    Abstract

    This article presents a theoretical link among information (Internet advertising [IA]and electronic word of mouth [EWOM]), consumer perceptions (perceived value [PV]and perceived risk [PR]), and consumer intentions in a new mode of electronic commerce-namely, online group buying (OGB). A quantitative study was carried out and data were obtained through a mallintercept systematic sampling distribution of questionnaires. The results indicate that IA and EWOM have a positive effect on consumers PV and PR of using OGB sites, which in turn have a significant influence on their intentions to shop at OGB sites. A significant relationship also emerges between IA and EWOM. The article concludes with implications of the findings and future research directions.
    Original languageEnglish
    Pages (from-to)81 - 89
    Number of pages9
    JournalJournal of Computer Information Systems
    Volume55
    Issue number4
    Publication statusPublished - 2015

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