The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions

Svetlana de Vos, Roberta Crouch, Pascale G Quester, Jasmina Ilicic

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2015
Event	Australian and New Zealand Marketing Academy Conference 2015 - UNSW, Sydney, Australia Duration: 30 Nov 2015 → 2 Dec 2015 http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

Conference	Australian and New Zealand Marketing Academy Conference 2015
Abbreviated title	ANZMAC 2015
Country/Territory	Australia
City	Sydney
Period	30/11/15 → 2/12/15
Internet address	http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

Cite this

@conference{3e60ad4b28af43e6b6372558f6f9fdd6,

title = "The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions",

author = "Vos, \{Svetlana de\} and Roberta Crouch and Quester, \{Pascale G\} and Jasmina Ilicic",

year = "2015",

language = "English",

note = "Australian and New Zealand Marketing Academy Conference 2015, ANZMAC 2015 ; Conference date: 30-11-2015 Through 02-12-2015",

url = "http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing",

}