The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions

Svetlana de Vos, Roberta Crouch, Pascale G Quester, Jasmina Ilicic

Research output: Contribution to conferenceAbstractOther

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2015)
Abbreviated titleANZMAC 2015
CountryAustralia
CitySydney NSW
Period30/11/152/12/15
OtherBeyond impacting financial performance, top line growth is synonymous with innovation and assurance of future promise. The School of Marketing at UNSW Australia invites you to attend the 2015 ANZMAC Conference in the vibrant city of Sydney. Together, we will explore the influential role that marketing can play in creating an innovation capability, effecting top-line growth, and using consumer–centric innovation and continued value creation to generate competitive advantages.
Internet address

Cite this

Vos, S. D., Crouch, R., Quester, P. G., & Ilicic, J. (2015). The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2015), Sydney NSW, Australia.
Vos, Svetlana de ; Crouch, Roberta ; Quester, Pascale G ; Ilicic, Jasmina. / The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2015), Sydney NSW, Australia.
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title = "The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions",
author = "Vos, {Svetlana de} and Roberta Crouch and Quester, {Pascale G} and Jasmina Ilicic",
year = "2015",
language = "English",
note = "Australian and New Zealand Marketing Academy Conference (ANZMAC 2015) : Innovation and Growth Strategies in Marketing, ANZMAC 2015 ; Conference date: 30-11-2015 Through 02-12-2015",
url = "http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing",

}

Vos, SD, Crouch, R, Quester, PG & Ilicic, J 2015, 'The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions' Australian and New Zealand Marketing Academy Conference (ANZMAC 2015), Sydney NSW, Australia, 30/11/15 - 2/12/15, .

The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions. / Vos, Svetlana de; Crouch, Roberta; Quester, Pascale G; Ilicic, Jasmina.

2015. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2015), Sydney NSW, Australia.

Research output: Contribution to conferenceAbstractOther

TY - CONF

T1 - The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions

AU - Vos, Svetlana de

AU - Crouch, Roberta

AU - Quester, Pascale G

AU - Ilicic, Jasmina

PY - 2015

Y1 - 2015

M3 - Abstract

ER -

Vos SD, Crouch R, Quester PG, Ilicic J. The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions. 2015. Abstract from Australian and New Zealand Marketing Academy Conference (ANZMAC 2015), Sydney NSW, Australia.