The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions

Svetlana de Vos, Roberta Crouch, Pascale G Quester, Jasmina Ilicic

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2015
Event	Australian and New Zealand Marketing Academy Conference 2015 - UNSW, Sydney, Australia Duration: 30 Nov 2015 → 2 Dec 2015 http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

Conference	Australian and New Zealand Marketing Academy Conference 2015
Abbreviated title	ANZMAC 2015
Country/Territory	Australia
City	Sydney
Period	30/11/15 → 2/12/15
Other	Beyond impacting financial performance, top line growth is synonymous with innovation and assurance of future promise. The School of Marketing at UNSW Australia invites you to attend the 2015 ANZMAC Conference in the vibrant city of Sydney. Together, we will explore the influential role that marketing can play in creating an innovation capability, effecting top-line growth, and using consumer–centric innovation and continued value creation to generate competitive advantages.
Internet address	http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing

Cite this

@conference{3e60ad4b28af43e6b6372558f6f9fdd6,

title = "The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions",

author = "Vos, {Svetlana de} and Roberta Crouch and Quester, {Pascale G} and Jasmina Ilicic",

year = "2015",

language = "English",

note = "Australian and New Zealand Marketing Academy Conference 2015, ANZMAC 2015 ; Conference date: 30-11-2015 Through 02-12-2015",

url = "http://www.anzmac.org/conferences/view/2015-ANZMAC-Main-Conference-Innovation-and-Growth-Strategies-in-Marketing",

}