The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions

Svetlana de Vos, Roberta Crouch, Pascale G Quester, Jasmina Ilicic

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2015
EventAustralian and New Zealand Marketing Academy Conference 2015 - UNSW, Sydney, Australia
Duration: 30 Nov 20152 Dec 2015


ConferenceAustralian and New Zealand Marketing Academy Conference 2015
Abbreviated titleANZMAC 2015
OtherBeyond impacting financial performance, top line growth is synonymous with innovation and assurance of future promise. The School of Marketing at UNSW Australia invites you to attend the 2015 ANZMAC Conference in the vibrant city of Sydney. Together, we will explore the influential role that marketing can play in creating an innovation capability, effecting top-line growth, and using consumer–centric innovation and continued value creation to generate competitive advantages.
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