The influence of consumer innovativeness on really new product adoption

Chih-Wei Chao, Mike Reid, Felix Tinoziva Mavondo

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne Vic Australia
PublisherANZMAC
Pages1 - 7
Number of pages7
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009): Sustainable Management and Marketing - Melbourne Australia, Melbourne Vic, Australia
Duration: 30 Nov 20092 Dec 2009
http://www.anzmac2009.org

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009)
Abbreviated titleANZMAC 2009
CountryAustralia
CityMelbourne Vic
Period30/11/092/12/09
OtherCombined ANZAM/ANZMAC
Internet address

Cite this

Chao, C-W., Reid, M., & Mavondo, F. T. (2009). The influence of consumer innovativeness on really new product adoption. In D. Tojib (Ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference (pp. 1 - 7). Melbourne Vic Australia: ANZMAC.
Chao, Chih-Wei ; Reid, Mike ; Mavondo, Felix Tinoziva. / The influence of consumer innovativeness on really new product adoption. Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. editor / Dewi Tojib. Melbourne Vic Australia : ANZMAC, 2009. pp. 1 - 7
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year = "2009",
language = "English",
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editor = "Dewi Tojib",
booktitle = "Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference",
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Chao, C-W, Reid, M & Mavondo, FT 2009, The influence of consumer innovativeness on really new product adoption. in D Tojib (ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ANZMAC, Melbourne Vic Australia, pp. 1 - 7, Australian and New Zealand Marketing Academy Conference (ANZMAC 2009), Melbourne Vic, Australia, 30/11/09.

The influence of consumer innovativeness on really new product adoption. / Chao, Chih-Wei; Reid, Mike; Mavondo, Felix Tinoziva.

Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Melbourne Vic Australia : ANZMAC, 2009. p. 1 - 7.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - The influence of consumer innovativeness on really new product adoption

AU - Chao, Chih-Wei

AU - Reid, Mike

AU - Mavondo, Felix Tinoziva

PY - 2009

Y1 - 2009

UR - http://www.duplication.net.au/ANZMAC09/Menu.html

M3 - Conference Paper

SN - 1863081585

SP - 1

EP - 7

BT - Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - ANZMAC

CY - Melbourne Vic Australia

ER -

Chao C-W, Reid M, Mavondo FT. The influence of consumer innovativeness on really new product adoption. In Tojib D, editor, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Melbourne Vic Australia: ANZMAC. 2009. p. 1 - 7