This article reports the incidence on cattle producers, feedlotters, processors, marketers, and domestic and overseas consumers of benefits and levies associated with 12 alternative research and promotion options using a partial equilibrium displacement model (EDM) of the Australian beef industry. The results showed that, in terms of their share of total industry benefits, cattle producers would prefer farm research to off-farm research; export marketing research and promotion to domestic marketing and promotion; and farm research to domestic (but not export) promotion. The article has also explored some of the methodological issues associated with the detailed modeling of a multifaceted industry. Despite the high level of disaggregation, we found EDM to be a useful methodology. [EconLit citations: Q13, Q16, Q18].