| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Tenth Biennial World Marketing Congress |
| Editors | Harlan E Spotts, H Lee Meadow, Scott M Smith |
| Place of Publication | Cardiff Wales UK |
| Publisher | Academy of Marketing Science |
| Pages | 1 - 1 |
| Number of pages | 1 |
| Volume | 10 |
| ISBN (Print) | 0-939783-03-7 |
| Publication status | Published - 2001 |
| Event | Global Marketing Issues at the Turn of the Millennium - -, Cardiff Wales UK Duration: 28 Jun 2001 → 1 Jul 2001 |
Conference
| Conference | Global Marketing Issues at the Turn of the Millennium |
|---|---|
| City | Cardiff Wales UK |
| Period | 28/06/01 → 1/07/01 |
Cite this
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The importance of the service encounter in direct selling: Examples from the Australian marketplace. / Crittenden, Victoria L; Crittenden, William F; Grant, Ken; Brady, Michael K.
Proceedings of the Tenth Biennial World Marketing Congress. ed. / Harlan E Spotts; H Lee Meadow; Scott M Smith. Vol. 10 Cardiff Wales UK : Academy of Marketing Science, 2001. p. 1 - 1.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review
TY - GEN
T1 - The importance of the service encounter in direct selling: Examples from the Australian marketplace
AU - Crittenden, Victoria L
AU - Crittenden, William F
AU - Grant, Ken
AU - Brady, Michael K
PY - 2001
Y1 - 2001
M3 - Conference Paper
SN - 0-939783-03-7
VL - 10
SP - 1
EP - 1
BT - Proceedings of the Tenth Biennial World Marketing Congress
A2 - Spotts, Harlan E
A2 - Meadow, H Lee
A2 - Smith, Scott M
PB - Academy of Marketing Science
CY - Cardiff Wales UK
ER -