The importance of the service encounter in direct selling: Examples from the Australian marketplace

Victoria L Crittenden; William F Crittenden; Ken Grant; Michael K Brady

The importance of the service encounter in direct selling: Examples from the Australian marketplace

Victoria L Crittenden, William F Crittenden, Ken Grant, Michael K Brady

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Tenth Biennial World Marketing Congress
Editors	Harlan E Spotts, H Lee Meadow, Scott M Smith
Place of Publication	Cardiff Wales UK
Publisher	Academy of Marketing Science
Pages	1 - 1
Number of pages	1
Volume	10
ISBN (Print)	0-939783-03-7
Publication status	Published - 2001
Event	Global Marketing Issues at the Turn of the Millennium - -, Cardiff Wales UK Duration: 28 Jun 2001 → 1 Jul 2001

Conference

Conference	Global Marketing Issues at the Turn of the Millennium
City	Cardiff Wales UK
Period	28/06/01 → 1/07/01

Cite this

Crittenden, Victoria L ; Crittenden, William F ; Grant, Ken ; Brady, Michael K. / The importance of the service encounter in direct selling: Examples from the Australian marketplace. Proceedings of the Tenth Biennial World Marketing Congress. editor / Harlan E Spotts ; H Lee Meadow ; Scott M Smith. Vol. 10 Cardiff Wales UK : Academy of Marketing Science, 2001. pp. 1 - 1

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title = "The importance of the service encounter in direct selling: Examples from the Australian marketplace",

author = "Crittenden, {Victoria L} and Crittenden, {William F} and Ken Grant and Brady, {Michael K}",

year = "2001",

language = "English",

isbn = "0-939783-03-7",

volume = "10",

pages = "1 -- 1",

editor = "Spotts, {Harlan E} and Meadow, {H Lee} and Smith, {Scott M}",

booktitle = "Proceedings of the Tenth Biennial World Marketing Congress",

publisher = "Academy of Marketing Science",

note = "Global Marketing Issues at the Turn of the Millennium ; Conference date: 28-06-2001 Through 01-07-2001",

}

Crittenden, VL, Crittenden, WF, Grant, K & Brady, MK 2001, The importance of the service encounter in direct selling: Examples from the Australian marketplace. in HE Spotts, HL Meadow & SM Smith (eds), Proceedings of the Tenth Biennial World Marketing Congress. vol. 10, Academy of Marketing Science, Cardiff Wales UK, pp. 1 - 1, Global Marketing Issues at the Turn of the Millennium, Cardiff Wales UK, 28/06/01.

The importance of the service encounter in direct selling: Examples from the Australian marketplace. / Crittenden, Victoria L; Crittenden, William F; Grant, Ken; Brady, Michael K.

Proceedings of the Tenth Biennial World Marketing Congress. ed. / Harlan E Spotts; H Lee Meadow; Scott M Smith. Vol. 10 Cardiff Wales UK : Academy of Marketing Science, 2001. p. 1 - 1.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

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AU - Crittenden, William F

AU - Grant, Ken

AU - Brady, Michael K

PY - 2001

Y1 - 2001

M3 - Conference Paper

SN - 0-939783-03-7

VL - 10

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BT - Proceedings of the Tenth Biennial World Marketing Congress

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A2 - Meadow, H Lee

A2 - Smith, Scott M

PB - Academy of Marketing Science

CY - Cardiff Wales UK

T2 - Global Marketing Issues at the Turn of the Millennium

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