The importance of overcoming cultural barriers in establishing brand names: an Australian company in China

Mona Chung; Wendy Ann Smith

The importance of overcoming cultural barriers in establishing brand names: an Australian company in China

Mona Chung, Wendy Ann Smith

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the ANZIBA 2005 Conference
Editors	Quamrul Alam
Place of Publication	Melbourne Vic Australia
Publisher	Australia-New Zealand International Business Academy
Pages	1 - 19
Number of pages	19
ISBN (Print)	0732622824
Publication status	Published - 2005
Event	Australian and New Zealand International Business Academy Conference (ANZIBA) 2005 - Melbourne, Australia Duration: 10 Nov 2005 → 11 Nov 2005

Conference

Conference	Australian and New Zealand International Business Academy Conference (ANZIBA) 2005
Abbreviated title	ANZIBA 2005
Country/Territory	Australia
City	Melbourne
Period	10/11/05 → 11/11/05

Cite this

@inproceedings{1cd94d41f2b141f3b73d4f70f3ae2c47,

title = "The importance of overcoming cultural barriers in establishing brand names: an Australian company in China",

author = "Mona Chung and Smith, {Wendy Ann}",

year = "2005",

language = "English",

isbn = "0732622824",

pages = "1 -- 19",

editor = "Quamrul Alam",

booktitle = "Proceedings of the ANZIBA 2005 Conference",

publisher = "Australia-New Zealand International Business Academy",

note = "Australian and New Zealand International Business Academy Conference (ANZIBA) 2005, ANZIBA 2005 ; Conference date: 10-11-2005 Through 11-11-2005",

}

Chung, M & Smith, WA 2005, The importance of overcoming cultural barriers in establishing brand names: an Australian company in China. in Q Alam (ed.), Proceedings of the ANZIBA 2005 Conference. Australia-New Zealand International Business Academy, Melbourne Vic Australia, pp. 1 - 19, Australian and New Zealand International Business Academy Conference (ANZIBA) 2005, Melbourne, Victoria, Australia, 10/11/05.

The importance of overcoming cultural barriers in establishing brand names: an Australian company in China. / Chung, Mona; Smith, Wendy Ann.
Proceedings of the ANZIBA 2005 Conference. ed. / Quamrul Alam. Melbourne Vic Australia: Australia-New Zealand International Business Academy, 2005. p. 1 - 19.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - The importance of overcoming cultural barriers in establishing brand names: an Australian company in China

AU - Chung, Mona

AU - Smith, Wendy Ann

PY - 2005

Y1 - 2005

M3 - Conference Paper

SN - 0732622824

SP - 1

EP - 19

BT - Proceedings of the ANZIBA 2005 Conference

A2 - Alam, Quamrul

PB - Australia-New Zealand International Business Academy

CY - Melbourne Vic Australia

T2 - Australian and New Zealand International Business Academy Conference (ANZIBA) 2005

Y2 - 10 November 2005 through 11 November 2005

ER -