The implications for "strategic fit" between partnership characteristics and relationship management as a source of alliance success

Maniruz Zaman, Felix Tinoziva Mavondo

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing Accountabilities and Responsibilities: Conference Proceedings
EditorsJim Wiley
Place of
PublisherANZMAC 2004 (Australian and New Zealand Academy)
Pages1 - 9
Number of pages9
ISBN (Print)0-475-22215-1
Publication statusPublished - 2004
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2004): Marketing Accountabilities and Responsibilities - Wellington, New Zealand
Duration: 29 Nov 20041 Dec 2004
Conference number: 9


ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2004)
Abbreviated titleANZMAC 2004
CountryNew Zealand

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