The impact of tariff structure on customer retention, usage, and profitability of access services

Raghuram Iyengar, Kamel Jedidi, Skander Essegaier, Peter Danaher

Research output: Contribution to journalArticleResearchpeer-review

27 Citations (Scopus)
Original languageEnglish
Pages (from-to)820 - 836
Number of pages17
JournalMarketing Science
Volume30
Issue number5
DOIs
Publication statusPublished - 2011

Cite this