The impact of tariff structure on customer retention, usage, and profitability of access services

Raghuram Iyengar, Kamel Jedidi, Skander Essegaier, Peter Danaher

Research output: Contribution to journal › Article › Research › peer-review

42 Citations (Scopus)

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title = "The impact of tariff structure on customer retention, usage, and profitability of access services",

author = "Raghuram Iyengar and Kamel Jedidi and Skander Essegaier and Peter Danaher",

year = "2011",

doi = "10.1287/mksc.1110.0655",

language = "English",

volume = "30",

pages = "820 -- 836",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "Institute for Operations Research and the Management Sciences (INFORMS)",

number = "5",

}

TY - JOUR

T1 - The impact of tariff structure on customer retention, usage, and profitability of access services

AU - Iyengar, Raghuram

AU - Jedidi, Kamel

AU - Essegaier, Skander

AU - Danaher, Peter

PY - 2011

Y1 - 2011

U2 - 10.1287/mksc.1110.0655

DO - 10.1287/mksc.1110.0655

M3 - Article

SN - 0732-2399

VL - 30

SP - 820

EP - 836

JO - Marketing Science

JF - Marketing Science

IS - 5

ER -