The impact of retail salespeople and store atmosphere on patronage intentions

Natalie Renae Hedrick; Michael Bryan Beverland; Harmen Oppewal

The impact of retail salespeople and store atmosphere on patronage intentions

Natalie Renae Hedrick, Michael Bryan Beverland, Harmen Oppewal

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Marketing Accountabilities and Responsibilities: Conference Proceedings
Editors	Jim Wiley
Place of Publication	www.vuw.ac.nz/anzmac
Publisher	Australia & New Zealand Marketing Academy (ANZMAC)
Pages	1 - 8
Number of pages	8
ISBN (Print)	0-475-22215-1
Publication status	Published - 2004
Event	Australian and New Zealand Marketing Academy Conference 2004 - Wellington, New Zealand Duration: 29 Nov 2004 → 1 Dec 2004 Conference number: 9th

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2004
Abbreviated title	ANZMAC 2004
Country/Territory	New Zealand
City	Wellington
Period	29/11/04 → 1/12/04

Cite this

@inproceedings{82c90665fba44e17bf848d6ab79b1738,

title = "The impact of retail salespeople and store atmosphere on patronage intentions",

author = "Hedrick, \{Natalie Renae\} and Beverland, \{Michael Bryan\} and Harmen Oppewal",

year = "2004",

language = "English",

isbn = "0-475-22215-1",

pages = "1 -- 8",

editor = "Jim Wiley",

booktitle = "Marketing Accountabilities and Responsibilities: Conference Proceedings",

publisher = "Australia \& New Zealand Marketing Academy (ANZMAC)",

note = "Australian and New Zealand Marketing Academy Conference 2004, ANZMAC 2004 ; Conference date: 29-11-2004 Through 01-12-2004",

}

Hedrick, NR, Beverland, MB & Oppewal, H 2004, The impact of retail salespeople and store atmosphere on patronage intentions. in J Wiley (ed.), Marketing Accountabilities and Responsibilities: Conference Proceedings. Australia & New Zealand Marketing Academy (ANZMAC), www.vuw.ac.nz/anzmac, pp. 1 - 8, Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29/11/04.

The impact of retail salespeople and store atmosphere on patronage intentions. / Hedrick, Natalie Renae; Beverland, Michael Bryan; Oppewal, Harmen.
Marketing Accountabilities and Responsibilities: Conference Proceedings. ed. / Jim Wiley. www.vuw.ac.nz/anzmac: Australia & New Zealand Marketing Academy (ANZMAC), 2004. p. 1 - 8.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

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T1 - The impact of retail salespeople and store atmosphere on patronage intentions

AU - Hedrick, Natalie Renae

AU - Beverland, Michael Bryan

AU - Oppewal, Harmen

N1 - Conference code: 9th

PY - 2004

Y1 - 2004

M3 - Conference Paper

SN - 0-475-22215-1

SP - 1

EP - 8

BT - Marketing Accountabilities and Responsibilities: Conference Proceedings

A2 - Wiley, Jim

PB - Australia & New Zealand Marketing Academy (ANZMAC)

CY - www.vuw.ac.nz/anzmac

T2 - Australian and New Zealand Marketing Academy Conference 2004

Y2 - 29 November 2004 through 1 December 2004

ER -