| Original language | English |
|---|---|
| Title of host publication | Australia and New Zealand Marketing Academy Conference Proceedings |
| Place of Publication | Dunedin NZ |
| Publisher | University of Otago |
| Pages | 2545 - 2551 |
| Number of pages | 7 |
| ISBN (Print) | 1 877156 07 8 |
| Publication status | Published - 1998 |
| Event | Australian and New Zealand Academy of Management Conference 1998 - Adelaide, Australia Duration: 6 Dec 1998 → 9 Dec 1998 Conference number: 12th |
Conference
| Conference | Australian and New Zealand Academy of Management Conference 1998 |
|---|---|
| Abbreviated title | ANZAM 1998 |
| Country/Territory | Australia |
| City | Adelaide |
| Period | 6/12/98 → 9/12/98 |
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