Original language | English |
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Title of host publication | Australia and New Zealand Marketing Academy Conference Proceedings |
Place of Publication | Dunedin NZ |
Publisher | University of Otago |
Pages | 2545 - 2551 |
Number of pages | 7 |
ISBN (Print) | 1 877156 07 8 |
Publication status | Published - 1998 |
Event | Australian and New Zealand Academy of Management Conference 1998 - Adelaide, Australia Duration: 6 Dec 1998 → 9 Dec 1998 Conference number: 12th |
Conference
Conference | Australian and New Zealand Academy of Management Conference 1998 |
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Abbreviated title | ANZAM 1998 |
Country/Territory | Australia |
City | Adelaide |
Period | 6/12/98 → 9/12/98 |