The impact of perceived corporate social responsibility on organizational commitment and the moderating role of collectivism and masculinity: evidence from China

Peter S Hofman, Alexander Harry Newman

Research output: Contribution to journalArticleResearchpeer-review

71 Citations (Scopus)

Abstract

This study examines the relationship between employee perceptions of corporate social responsibility practices and their organizational commitment. Hierarchical regression analysis was utilized to analyze survey data on 280 employees from five exportoriented manufacturing firms in China. Employee perceptions of corporate social responsibility practices towards internal stakeholders were found to relate positively to their organizational commitment. In contrast, employee perceptions of corporate social responsibility practices to external stakeholders had a nonsignificant or marginally significant impact on organizational commitment. In addition, the collectivism and masculinity orientations of employees were found to moderate this relationship. These findings provide an insight into how corporate social responsibility practices may be utilized to motivate diverse groups of employees within China-based organizations.
Original languageEnglish
Pages (from-to)631 - 652
Number of pages22
JournalThe International Journal of Human Resource Management
Volume25
Issue number5
DOIs
Publication statusPublished - 2014

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