The impact of information on retail performance: the case of the Thai retail-entrepreneur

Hean Tat Keh; John E. Butler; Wai Chamornmarn

doi:10.1007/978-3-319-17320-7_160

The impact of information on retail performance: the case of the Thai retail-entrepreneur

Hean Tat Keh, John E. Butler, Wai Chamornmarn

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review

Abstract

Independently owned stores, which are operated by retail-entrepreneurs, are still the norm in many developing countries. Research on retailing has focused on location choices, advertising, buyers, and ways to induce purchases. Our theoretical knowledge of why individuals become retailers, and the types of information they need to be successful in these ventures is limited. It has been found that successful firms acquire information from the environment, and turn that infonnation into business opportunities (Dollinger, 1984). Johnson and Kuehn (1987) find that small business entrepreneurs are generally more concerned with external information than large firms, relying heavily on verbal exchanges with suppliers, distributors, and customers. There is also evidence that entrepreneurs prefer personal to impersonal sources of information (Smeltzer, Fann and Nikolaisen 1988).

Original language	English
Title of host publication	Proceedings of the 1997 World Marketing Congress
Editors	Samsinar MD Sidin, Ajay K. Manrai
Place of Publication	Cham Switzerland
Publisher	Springer
Pages	637-638
Number of pages	2
Edition	1st
ISBN (Electronic)	9783319173207
ISBN (Print)	9783319173191
DOIs	https://doi.org/10.1007/978-3-319-17320-7_160
Publication status	Published - 1997
Externally published	Yes
Event	AMS World Marketing Congress 1997 - Kuala Lumpur, Malaysia Duration: 24 Jun 1997 → 27 Jun 1997 Conference number: 8th

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Conference

Conference	AMS World Marketing Congress 1997
Abbreviated title	AMS WMC 1997
Country/Territory	Malaysia
City	Kuala Lumpur
Period	24/06/97 → 27/06/97

Access to Document

10.1007/978-3-319-17320-7_160

Cite this

Keh, H. T., Butler, J. E., & Chamornmarn, W. (1997). The impact of information on retail performance: the case of the Thai retail-entrepreneur. In S. MD. Sidin, & A. K. Manrai (Eds.), Proceedings of the 1997 World Marketing Congress (1st ed., pp. 637-638). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-17320-7_160

Keh, Hean Tat ; Butler, John E. ; Chamornmarn, Wai. / The impact of information on retail performance : the case of the Thai retail-entrepreneur. Proceedings of the 1997 World Marketing Congress. editor / Samsinar MD Sidin ; Ajay K. Manrai. 1st. ed. Cham Switzerland : Springer, 1997. pp. 637-638 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "The impact of information on retail performance: the case of the Thai retail-entrepreneur",

abstract = "Independently owned stores, which are operated by retail-entrepreneurs, are still the norm in many developing countries. Research on retailing has focused on location choices, advertising, buyers, and ways to induce purchases. Our theoretical knowledge of why individuals become retailers, and the types of information they need to be successful in these ventures is limited. It has been found that successful firms acquire information from the environment, and turn that infonnation into business opportunities (Dollinger, 1984). Johnson and Kuehn (1987) find that small business entrepreneurs are generally more concerned with external information than large firms, relying heavily on verbal exchanges with suppliers, distributors, and customers. There is also evidence that entrepreneurs prefer personal to impersonal sources of information (Smeltzer, Fann and Nikolaisen 1988).",

author = "Keh, {Hean Tat} and Butler, {John E.} and Wai Chamornmarn",

note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.; AMS World Marketing Congress 1997, AMS WMC 1997 ; Conference date: 24-06-1997 Through 27-06-1997",

year = "1997",

doi = "10.1007/978-3-319-17320-7_160",

language = "English",

isbn = "9783319173191",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer",

pages = "637--638",

editor = "Sidin, {Samsinar MD} and Manrai, {Ajay K.}",

booktitle = "Proceedings of the 1997 World Marketing Congress",

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}

Keh, HT, Butler, JE & Chamornmarn, W 1997, The impact of information on retail performance: the case of the Thai retail-entrepreneur. in SMD Sidin & AK Manrai (eds), Proceedings of the 1997 World Marketing Congress. 1st edn, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, Cham Switzerland, pp. 637-638, AMS World Marketing Congress 1997, Kuala Lumpur, Malaysia, 24/06/97. https://doi.org/10.1007/978-3-319-17320-7_160

The impact of information on retail performance: the case of the Thai retail-entrepreneur. / Keh, Hean Tat; Butler, John E.; Chamornmarn, Wai.
Proceedings of the 1997 World Marketing Congress. ed. / Samsinar MD Sidin; Ajay K. Manrai. 1st. ed. Cham Switzerland: Springer, 1997. p. 637-638 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other › peer-review

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AB - Independently owned stores, which are operated by retail-entrepreneurs, are still the norm in many developing countries. Research on retailing has focused on location choices, advertising, buyers, and ways to induce purchases. Our theoretical knowledge of why individuals become retailers, and the types of information they need to be successful in these ventures is limited. It has been found that successful firms acquire information from the environment, and turn that infonnation into business opportunities (Dollinger, 1984). Johnson and Kuehn (1987) find that small business entrepreneurs are generally more concerned with external information than large firms, relying heavily on verbal exchanges with suppliers, distributors, and customers. There is also evidence that entrepreneurs prefer personal to impersonal sources of information (Smeltzer, Fann and Nikolaisen 1988).

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Keh HT, Butler JE, Chamornmarn W. The impact of information on retail performance: the case of the Thai retail-entrepreneur. In Sidin SMD, Manrai AK, editors, Proceedings of the 1997 World Marketing Congress. 1st ed. Cham Switzerland: Springer. 1997. p. 637-638. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-17320-7_160

The impact of information on retail performance: the case of the Thai retail-entrepreneur

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