| Original language | English |
|---|---|
| Place of Publication | Cambridge MA USA |
| Publisher | Marketing Science Institute |
| Number of pages | 62 |
| Publication status | Published - 2019 |
| Externally published | Yes |
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The Impact of Coupons in the Search-to-Purchase Funnel: Theory and Empirical Evidence
- Arun Gopalakrishnan
- , Young-Hoon Park
Research output: Book/Report › Other Report › Other