The Impact of Atlanta Olympic Games Sponsors: A Comparative Study of South Australian and Victorian Audiences

Pascale G Quester, Francis J Farrelly

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)
Place of PublicationMelbourne Vic Australia
PublisherMonash University Publishing
Pages857 - 868
Number of pages12
ISBN (Print)07326 1296-9
Publication statusPublished - 1997
EventAustralia New Zealand Marketing Educators Conference (ANZMEC) - Melb Australia, Melbourne Vic Australia, Australia
Duration: 1 Jan 1997 → …

Conference

ConferenceAustralia New Zealand Marketing Educators Conference (ANZMEC)
Abbreviated titleANZMED 1997
CountryAustralia
CityMelbourne Vic Australia
Period1/01/97 → …

Cite this

Quester, P. G., & Farrelly, F. J. (1997). The Impact of Atlanta Olympic Games Sponsors: A Comparative Study of South Australian and Victorian Audiences. In Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC) (pp. 857 - 868). Melbourne Vic Australia: Monash University Publishing.
Quester, Pascale G ; Farrelly, Francis J. / The Impact of Atlanta Olympic Games Sponsors: A Comparative Study of South Australian and Victorian Audiences. Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia : Monash University Publishing, 1997. pp. 857 - 868
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booktitle = "Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)",
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Quester, PG & Farrelly, FJ 1997, The Impact of Atlanta Olympic Games Sponsors: A Comparative Study of South Australian and Victorian Audiences. in Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Monash University Publishing, Melbourne Vic Australia, pp. 857 - 868, Australia New Zealand Marketing Educators Conference (ANZMEC), Melbourne Vic Australia, Australia, 1/01/97.

The Impact of Atlanta Olympic Games Sponsors: A Comparative Study of South Australian and Victorian Audiences. / Quester, Pascale G; Farrelly, Francis J.

Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia : Monash University Publishing, 1997. p. 857 - 868.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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AU - Quester, Pascale G

AU - Farrelly, Francis J

PY - 1997

Y1 - 1997

M3 - Conference Paper

SN - 07326 1296-9

SP - 857

EP - 868

BT - Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)

PB - Monash University Publishing

CY - Melbourne Vic Australia

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Quester PG, Farrelly FJ. The Impact of Atlanta Olympic Games Sponsors: A Comparative Study of South Australian and Victorian Audiences. In Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC). Melbourne Vic Australia: Monash University Publishing. 1997. p. 857 - 868