The impact of age on consumer attachment to celebrities and endorsed brand attachment

Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski

Research output: Contribution to journalArticleResearchpeer-review

8 Citations (Scopus)
Original languageEnglish
Pages (from-to)273 - 288
Number of pages16
JournalJournal of Brand Management
Volume23
Issue number3
DOIs
Publication statusPublished - 2016

Cite this

Ilicic, Jasmina ; Baxter, Stacey ; Kulczynski, Alicia. / The impact of age on consumer attachment to celebrities and endorsed brand attachment. In: Journal of Brand Management. 2016 ; Vol. 23, No. 3. pp. 273 - 288.
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The impact of age on consumer attachment to celebrities and endorsed brand attachment. / Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia.

In: Journal of Brand Management, Vol. 23, No. 3, 2016, p. 273 - 288.

Research output: Contribution to journalArticleResearchpeer-review

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T1 - The impact of age on consumer attachment to celebrities and endorsed brand attachment

AU - Ilicic, Jasmina

AU - Baxter, Stacey

AU - Kulczynski, Alicia

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JF - Journal of Brand Management

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