Original language | English |
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Pages (from-to) | 273 - 288 |
Number of pages | 16 |
Journal | Journal of Brand Management |
Volume | 23 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2016 |
The impact of age on consumer attachment to celebrities and endorsed brand attachment
Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski
Research output: Contribution to journal › Article › Research › peer-review
34
Citations
(Scopus)