The impact of age on consumer attachment to celebrities and endorsed brand attachment

Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski

Research output: Contribution to journal › Article › Research › peer-review

34 Citations (Scopus)

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title = "The impact of age on consumer attachment to celebrities and endorsed brand attachment",

author = "Jasmina Ilicic and Stacey Baxter and Alicia Kulczynski",

year = "2016",

doi = "10.1057/bm.2016.5",

language = "English",

volume = "23",

pages = "273 -- 288",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan",

number = "3",

}

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T1 - The impact of age on consumer attachment to celebrities and endorsed brand attachment

AU - Ilicic, Jasmina

AU - Baxter, Stacey

AU - Kulczynski, Alicia

PY - 2016

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SP - 273

EP - 288

JO - Journal of Brand Management

JF - Journal of Brand Management

SN - 1350-231X

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