The impact of age on consumer attachment to celebrities and endorsed brand attachment

Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski

Research output: Contribution to journalArticleResearchpeer-review

34 Citations (Scopus)
Original languageEnglish
Pages (from-to)273 - 288
Number of pages16
JournalJournal of Brand Management
Volume23
Issue number3
DOIs
Publication statusPublished - 2016

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