Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 9-20 |
| Number of pages | 12 |
| Journal | Environmental Science and Policy |
| Volume | 70 |
| DOIs | |
| Publication status | Published - 2017 |
Keywords
- Behaviour change
- Behaviour prioritisation
- Impact-Likelihood Matrix
- Intervention design
- Policy tool
- Water demand management
Cite this
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The Impact-Likelihood Matrix : A policy tool for behaviour prioritisation. / Kneebone, Sarah; Smith, Liam; Fielding, Kelly.
In: Environmental Science and Policy, Vol. 70, 2017, p. 9-20.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - The Impact-Likelihood Matrix
T2 - A policy tool for behaviour prioritisation
AU - Kneebone, Sarah
AU - Smith, Liam
AU - Fielding, Kelly
PY - 2017
Y1 - 2017
N2 - The proliferation of applied behaviour change science over the past decade has provided new ways of thinking about policy making. Policy makers now have a range of frameworks and methods to assist in formulating change for social and environmental benefits. However, the development of strategies for the identification and prioritisation of target behaviours has been less forthcoming. This paper outlines a tool to assist in behaviour selection. Behaviours are assessed for their potential impact on addressing a specific issue, the likelihood of adoption by the target audience and existing participation levels within the target audience. Each of these characteristics is scored, allowing behaviours to be mapped onto a meaningful, visual, matrix for prioritisation. Additional data on behaviour type and the key perceived barriers to participation in each behaviour are layered onto the matrix to provide direction for intervention design. An application of the prioritisation matrix is presented within an environmental context through a case study of water demand management behaviours for domestic consumers in Australia. The prioritisation matrix could provide a decision-making tool for policy makers to assist in the selection of target behaviours to address complex issues.
AB - The proliferation of applied behaviour change science over the past decade has provided new ways of thinking about policy making. Policy makers now have a range of frameworks and methods to assist in formulating change for social and environmental benefits. However, the development of strategies for the identification and prioritisation of target behaviours has been less forthcoming. This paper outlines a tool to assist in behaviour selection. Behaviours are assessed for their potential impact on addressing a specific issue, the likelihood of adoption by the target audience and existing participation levels within the target audience. Each of these characteristics is scored, allowing behaviours to be mapped onto a meaningful, visual, matrix for prioritisation. Additional data on behaviour type and the key perceived barriers to participation in each behaviour are layered onto the matrix to provide direction for intervention design. An application of the prioritisation matrix is presented within an environmental context through a case study of water demand management behaviours for domestic consumers in Australia. The prioritisation matrix could provide a decision-making tool for policy makers to assist in the selection of target behaviours to address complex issues.
KW - Behaviour change
KW - Behaviour prioritisation
KW - Impact-Likelihood Matrix
KW - Intervention design
KW - Policy tool
KW - Water demand management
UR - http://www.scopus.com/inward/record.url?scp=85010198878&partnerID=8YFLogxK
U2 - 10.1016/j.envsci.2016.11.013
DO - 10.1016/j.envsci.2016.11.013
M3 - Article
VL - 70
SP - 9
EP - 20
JO - Environmental Science and Policy
JF - Environmental Science and Policy
SN - 1462-9011
ER -