The human touch in a digital era: Culture, technology and capabilities at precursor assurance

Arif Perdana, Pearpilai Jutasompakorn, Charles Carroll, Jawn Lim

Research output: Contribution to journalArticleResearchpeer-review

Abstract

While technological advancements have reshaped numerous industries, the human factor remains paramount, providing unmatched advisory expertise. A central element of the storyline in this paper is the company Precursor Assurance. This local Singaporean accounting firm exemplifies how technological advancements, and the involvement of humans are seamlessly integrated. With KG Tan as its leader, the company promotes a work environment that values transparency, respect, and trust while emphasising grit and flexibility. The case depicts a scenario wherein technology amplifies human potentials in accounting rather than supplanting them.

Original languageEnglish
Number of pages9
JournalJournal of Information Technology Teaching Cases
DOIs
Publication statusAccepted/In press - 2023

Keywords

  • digital strategy
  • Digital transformation
  • innovation
  • precursor assurance
  • Singapore

Cite this