The 'Great Good Place' on campus? Examining the transference effect of outcome valence in academic and retail service perceptions

Chong Yit Sean, Pervaiz K Ahmed

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 6th International Research Symposium in Service Management
    EditorsA D'Arcy, Jay D Gatrell, R Kleinsasser, E Kyndt, Y Li, J W Slocum Jr, C Wekerle
    Place of PublicationAmsterdam Netherlands
    Pages1 - 8
    Number of pages8
    ISBN (Electronic)1877-0428
    Publication statusPublished - 2016
    EventInternational Research Symposium in Service Management 2015 - Kuching Sarawak, Malaysia
    Duration: 11 Aug 201515 Aug 2015
    Conference number: 6th


    ConferenceInternational Research Symposium in Service Management 2015
    Abbreviated titleIRSSM-6
    CityKuching Sarawak

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