The 'Great Good Place' on campus? Examining the transference effect of outcome valence in academic and retail service perceptions

Yit Sean Chong, Pervaiz K Ahmed

Research output: Chapter in Book/Report/Conference proceedingConference PaperOtherpeer-review

Original languageEnglish
Title of host publicationProceedings of the 6th International Research Symposium in Service Management
EditorsA D'Arcy, Jay D Gatrell, R Kleinsasser, E Kyndt, Y Li, J W Slocum Jr, C Wekerle
Place of PublicationAmsterdam Netherlands
Pages1 - 8
Number of pages8
Publication statusPublished - 2016
EventInternational Research Symposium in Service Management 2015 - Kuching Sarawak, Malaysia
Duration: 11 Aug 201515 Aug 2015
Conference number: 6th


ConferenceInternational Research Symposium in Service Management 2015
Abbreviated titleIRSSM 2015
CityKuching Sarawak

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