TY - JOUR
T1 - The future role of the business school
T2 - a value co-creation perspective
AU - Thomas, Lisa
AU - Ambrosini, Véronique
N1 - Publisher Copyright:
Copyright of the Academy of Management, all rights reserved.
Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2021/6
Y1 - 2021/6
N2 - Exploring value co-creation resonates with the ongoing debate concerning how business schools create value for their stakeholders. We suggest that the service-dominant logic (SDL) allows us to shed light on these concerns and advance this debate. In SDL, value creation is an emergent process, and co-production, co-creation and value-in-use are central dimensions in this process. This focus on process represents a departure from the traditional business schools' position, which conceptualizes value as an output. Some schools have begun to embrace process through collaborative engagement such as engaged scholarship, service-learning or the public value model. However, SDL allows us to demonstrate that these approaches tend to focus on co-production and miss opportunities to extend value creation activities by engaging with a more diverse set of stakeholders as part of the value creation process. We contend that business schools' strategies need to shift towards developing more direct and intense interaction with their stakeholders. In so doing, they can help support, create and maintain unique value in use for these stakeholders on an ongoing basis.
AB - Exploring value co-creation resonates with the ongoing debate concerning how business schools create value for their stakeholders. We suggest that the service-dominant logic (SDL) allows us to shed light on these concerns and advance this debate. In SDL, value creation is an emergent process, and co-production, co-creation and value-in-use are central dimensions in this process. This focus on process represents a departure from the traditional business schools' position, which conceptualizes value as an output. Some schools have begun to embrace process through collaborative engagement such as engaged scholarship, service-learning or the public value model. However, SDL allows us to demonstrate that these approaches tend to focus on co-production and miss opportunities to extend value creation activities by engaging with a more diverse set of stakeholders as part of the value creation process. We contend that business schools' strategies need to shift towards developing more direct and intense interaction with their stakeholders. In so doing, they can help support, create and maintain unique value in use for these stakeholders on an ongoing basis.
UR - http://www.scopus.com/inward/record.url?scp=85097314369&partnerID=8YFLogxK
U2 - 10.5465/amle.2019.0239
DO - 10.5465/amle.2019.0239
M3 - Article
AN - SCOPUS:85097314369
SN - 1537-260X
VL - 20
SP - 249
EP - 269
JO - Academy of Management Learning and Education
JF - Academy of Management Learning and Education
IS - 2
ER -