The future of critique: Mark Andrejevic on power/knowledge and the big data-driven decline of symbolic efficiency

J. J. Sylvia, Mark Andrejevic

Research output: Contribution to journalArticleResearchpeer-review


Mark Andrejevic, associate professor at Pomona College, and J. J. Sylvia IV, PhD student in the Communication Rhetoric and Digital Media Program at North Carolina State University, discuss the impact of the neo-materialist turn for media studies and the importance of critiquing surveillance through the theoretical framework of power in addition to that of privacy. Although the decline of symbolic efficiency, brought on at least in part by the rise of big data, seems to disrupt the link that Michel Foucault draws between power and knowledge, Andrejevic considers possibilities for reimagining the knowledge structures associated with big data's infrastructure.

Original languageEnglish
Pages (from-to)3230-3240
Number of pages11
JournalInternational Journal of Communication
Publication statusPublished - 2016
Externally publishedYes


  • Big data
  • Media studies
  • New materialism
  • Reality TV
  • Surveillance

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